Connect HubSpot to Mailchimp

Automate workflows between HubSpot and Mailchimp. No coding required.

What you can automate between HubSpot and Mailchimp

  • Add subscriber when new contact created

    Add someone to your mailing list automatically when a new contact is added to your crm.

    Trigger
    New contact created in HubSpot
    Action
    Add subscriber in Mailchimp

  • Create contact when new subscriber

    Add a new contact to your CRM automatically when someone joins your mailing list.

    Trigger
    New subscriber in Mailchimp
    Action
    Create contact in HubSpot

  • Sync HubSpot changes to Mailchimp

    Keep Mailchimp updated when a new deal or opportunity is created.

    Trigger
    New deal created in HubSpot
    Action
    Update subscriber in Mailchimp

What syncs between HubSpot and Mailchimp

Contact and deal data from HubSpot syncs to Mailchimp for targeted campaigns. Segment by deal stage, contact type, or custom fields.

From HubSpot

  • Contacts
  • Deals / opportunities
  • Pipeline stages
  • Notes
  • Custom fields

To Mailchimp

  • Campaign data
  • Subscriber lists
  • Email opens / clicks
  • Audience segments
  • Tags

How to connect HubSpot to Mailchimp

What you'll need

  • An active HubSpot account with API access enabled
  • An active Mailchimp account
  • A free Arahi AI account (sign up takes 30 seconds)
  • Admin or API access in HubSpot to authorize the connection

  1. Create your Arahi AI account

    Sign up at app.arahi.ai — it takes 30 seconds and starts a 7-day free trial.

  2. Authenticate HubSpot

    Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.

  3. Authenticate Mailchimp

    Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.

  4. Choose your trigger

    Select the event that starts your workflow. Popular triggers include: new contact created in hubspot or new subscriber in mailchimp.

  5. Configure the action

    Define what happens when the trigger fires — for example, add subscriber in mailchimp. Map the data fields between HubSpot and Mailchimp.

  6. Test and activate

    Run a test to confirm data flows correctly between HubSpot and Mailchimp, then toggle the workflow on. It runs 24/7 with automatic retries and error monitoring.

Why connect HubSpot and Mailchimp?

Sales and marketing alignment starts with shared data. When HubSpot contacts and deal stages sync to Mailchimp automatically, campaigns target the right people at the right time.

  • Sync HubSpot contacts to Mailchimp lists so campaigns always target the right people
  • Trigger Mailchimp nurture sequences when HubSpot deals stall or enter a new stage
  • Enrich HubSpot records with Mailchimp engagement data like opens and clicks
  • Align sales and marketing by keeping HubSpot and Mailchimp data in sync

Tips for your HubSpot + Mailchimp integration

  • Map your custom fields during setup so data lands in the right place
  • Sync subscriber tags to keep segmentation consistent across tools
  • Use deal stage changes as triggers for the most impactful automations
  • Trigger workflows from campaign events like opens or clicks for timely follow-up

Who uses the HubSpot + Mailchimp integration?

  • Sales reps tracking deal progress who rely on Mailchimp for marketing
  • Growth teams who need real-time data from HubSpot
  • Sales teams and growth teams collaborating across tools

Frequently asked questions

How do I connect HubSpot to Mailchimp?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both HubSpot and Mailchimp via OAuth. Choose a workflow template — like syncing crm events to marketing actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between HubSpot and Mailchimp?
Common workflows include: sync HubSpot contacts to Mailchimp email lists, trigger Mailchimp nurture sequences on HubSpot deal stage changes, update HubSpot lead scores from Mailchimp engagement data, and segment Mailchimp audiences by HubSpot deal properties.
Is the HubSpot and Mailchimp integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your HubSpot-to-Mailchimp workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.
Is my HubSpot data secure when connected to Mailchimp?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your HubSpot or Mailchimp passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your crm data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between HubSpot and Mailchimp?
Yes. You can set up workflows that trigger from either HubSpot or Mailchimp. For example, create a workflow where HubSpot events update Mailchimp, and a separate one where Mailchimp changes sync back to HubSpot. Each direction is configured independently so you have full control.
Do I need technical skills to connect HubSpot and Mailchimp?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use HubSpot and Mailchimp, you can set up the integration. Most users are running their first workflow within 10 minutes.

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