Connect HubSpot to Mailerlite

Automate workflows between HubSpot and Mailerlite. No coding required.

What you can automate between HubSpot and Mailerlite

  • Add subscriber when new contact created

    Add someone to your mailing list automatically when a new contact is added to your crm.

    Trigger
    New contact created in HubSpot
    Action
    Add subscriber in Mailerlite

  • Create contact when new subscriber

    Add a new contact to your CRM automatically when someone joins your mailing list.

    Trigger
    New subscriber in Mailerlite
    Action
    Create contact in HubSpot

  • Sync HubSpot changes to Mailerlite

    Keep Mailerlite updated when a new deal or opportunity is created.

    Trigger
    New deal created in HubSpot
    Action
    Update subscriber in Mailerlite

What syncs between HubSpot and Mailerlite

Contact and deal data from HubSpot syncs to Mailerlite for targeted campaigns. Segment by deal stage, contact type, or custom fields.

From HubSpot

  • Contacts
  • Deals / opportunities
  • Pipeline stages
  • Notes
  • Custom fields

To Mailerlite

  • Campaign data
  • Subscriber lists
  • Email opens / clicks
  • Audience segments
  • Tags

How to connect HubSpot to Mailerlite

What you'll need

  • An active HubSpot account with API access enabled
  • An active Mailerlite account
  • A free Arahi AI account (sign up takes 30 seconds)
  • Admin or API access in HubSpot to authorize the connection

  1. Create your Arahi AI account

    Sign up at app.arahi.ai — it takes 30 seconds and starts a 7-day free trial.

  2. Authenticate HubSpot

    Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.

  3. Authenticate Mailerlite

    Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.

  4. Choose your trigger

    Select the event that starts your workflow. Popular triggers include: new contact created in hubspot or new subscriber in mailerlite.

  5. Configure the action

    Define what happens when the trigger fires — for example, add subscriber in mailerlite. Map the data fields between HubSpot and Mailerlite.

  6. Test and activate

    Run a test to confirm data flows correctly between HubSpot and Mailerlite, then toggle the workflow on. It runs 24/7 with automatic retries and error monitoring.

Why connect HubSpot and Mailerlite?

Sales and marketing alignment starts with shared data. When HubSpot contacts and deal stages sync to Mailerlite automatically, campaigns target the right people at the right time.

  • Sync HubSpot contacts to Mailerlite lists so campaigns always target the right people
  • Trigger Mailerlite nurture sequences when HubSpot deals stall or enter a new stage
  • Enrich HubSpot records with Mailerlite engagement data like opens and clicks
  • Align sales and marketing by keeping HubSpot and Mailerlite data in sync

Tips for your HubSpot + Mailerlite integration

  • Map your custom fields during setup so data lands in the right place
  • Sync subscriber tags to keep segmentation consistent across tools
  • Use deal stage changes as triggers for the most impactful automations
  • Trigger workflows from campaign events like opens or clicks for timely follow-up

Who uses the HubSpot + Mailerlite integration?

  • Sales reps tracking deal progress who rely on Mailerlite for marketing
  • Growth teams who need real-time data from HubSpot
  • Sales teams and growth teams collaborating across tools

Frequently asked questions

How do I connect HubSpot to Mailerlite?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both HubSpot and Mailerlite via OAuth. Choose a workflow template — like syncing crm events to marketing actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between HubSpot and Mailerlite?
Common workflows include: sync HubSpot contacts to Mailerlite email lists, trigger Mailerlite nurture sequences on HubSpot deal stage changes, update HubSpot lead scores from Mailerlite engagement data, and segment Mailerlite audiences by HubSpot deal properties.
Is the HubSpot and Mailerlite integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your HubSpot-to-Mailerlite workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.
Is my HubSpot data secure when connected to Mailerlite?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your HubSpot or Mailerlite passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your crm data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between HubSpot and Mailerlite?
Yes. You can set up workflows that trigger from either HubSpot or Mailerlite. For example, create a workflow where HubSpot events update Mailerlite, and a separate one where Mailerlite changes sync back to HubSpot. Each direction is configured independently so you have full control.
Do I need technical skills to connect HubSpot and Mailerlite?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use HubSpot and Mailerlite, you can set up the integration. Most users are running their first workflow within 10 minutes.

Similar integrations