Connect Mautic to Salesforce

Automate workflows between Mautic and Salesforce. No coding required.

What you can automate between Mautic and Salesforce

  • Create contact when new subscriber

    Add a new contact to your CRM automatically when someone joins your mailing list.

    Trigger
    New subscriber in Mautic
    Action
    Create contact in Salesforce

  • Add subscriber when new contact created

    Add someone to your mailing list automatically when a new contact is added to your crm.

    Trigger
    New contact created in Salesforce
    Action
    Add subscriber in Mautic

  • Sync Mautic changes to Salesforce

    Keep Salesforce updated when a recipient opens your email.

    Trigger
    Email opened in Mautic
    Action
    Update contact in Salesforce

What syncs between Mautic and Salesforce

Contact and deal data from Mautic syncs to Salesforce for targeted campaigns. Segment by deal stage, contact type, or custom fields.

From Mautic

  • Campaign data
  • Subscriber lists
  • Email opens / clicks
  • Audience segments
  • Tags

To Salesforce

  • Contacts
  • Deals / opportunities
  • Pipeline stages
  • Notes
  • Custom fields

How to connect Mautic to Salesforce

What you'll need

  • An active Mautic account
  • An active Salesforce account with API access enabled
  • A free Arahi AI account (sign up takes 30 seconds)
  • Admin or API access in Salesforce to authorize the connection

  1. Create your Arahi AI account

    Sign up at app.arahi.ai — it takes 30 seconds and starts a 7-day free trial.

  2. Authenticate Mautic

    Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.

  3. Authenticate Salesforce

    Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.

  4. Choose your trigger

    Select the event that starts your workflow. Popular triggers include: new subscriber in mautic or new contact created in salesforce.

  5. Configure the action

    Define what happens when the trigger fires — for example, create contact in salesforce. Map the data fields between Mautic and Salesforce.

  6. Test and activate

    Run a test to confirm data flows correctly between Mautic and Salesforce, then toggle the workflow on. It runs 24/7 with automatic retries and error monitoring.

Why connect Mautic and Salesforce?

Sales and marketing alignment starts with shared data. When Salesforce contacts and deal stages sync to Mautic automatically, campaigns target the right people at the right time.

  • Sync Salesforce contacts to Mautic lists so campaigns always target the right people
  • Trigger Mautic nurture sequences when Salesforce deals stall or enter a new stage
  • Enrich Salesforce records with Mautic engagement data like opens and clicks
  • Align sales and marketing by keeping Salesforce and Mautic data in sync

Tips for your Mautic + Salesforce integration

  • Sync subscriber tags to keep segmentation consistent across tools
  • Map your custom fields during setup so data lands in the right place
  • Trigger workflows from campaign events like opens or clicks for timely follow-up
  • Use deal stage changes as triggers for the most impactful automations

Who uses the Mautic + Salesforce integration?

  • Marketing managers running campaigns who rely on Salesforce for crm
  • Sales teams who need real-time data from Mautic
  • Growth teams and sales teams collaborating across tools

Frequently asked questions

How do I connect Mautic to Salesforce?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both Mautic and Salesforce via OAuth. Choose a workflow template — like syncing marketing events to crm actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between Mautic and Salesforce?
Common workflows include: sync Salesforce contacts to Mautic email lists, trigger Mautic nurture sequences on Salesforce deal stage changes, update Salesforce lead scores from Mautic engagement data, and segment Mautic audiences by Salesforce deal properties.
Is the Mautic and Salesforce integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your Mautic-to-Salesforce workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.
Is my Mautic data secure when connected to Salesforce?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your Mautic or Salesforce passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your marketing data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between Mautic and Salesforce?
Yes. You can set up workflows that trigger from either Mautic or Salesforce. For example, create a workflow where Mautic events update Salesforce, and a separate one where Salesforce changes sync back to Mautic. Each direction is configured independently so you have full control.
Do I need technical skills to connect Mautic and Salesforce?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use Mautic and Salesforce, you can set up the integration. Most users are running their first workflow within 10 minutes.

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