Connect Brevo (formerly Sendinblue) to WhatsApp Business

Automate workflows between Brevo and WhatsApp Business. No coding required.

What you can automate between Brevo (formerly Sendinblue) and WhatsApp Business

  • Send message when new subscriber

    Post a message to a channel automatically when someone joins your mailing list.

    Trigger
    New subscriber in Brevo
    Action
    Send message in WhatsApp Business
  • Add subscriber when new message received

    Add someone to your mailing list automatically when a new message arrives in a channel.

    Trigger
    New message received in WhatsApp Business
    Action
    Add subscriber in Brevo
  • Sync Brevo changes to WhatsApp Business

    Keep WhatsApp Business updated when a recipient opens your email.

    Trigger
    Email opened in Brevo
    Action
    Send direct message in WhatsApp Business
  • Get WhatsApp Business alerts for Brevo

    Never miss important Brevo updates with instant WhatsApp Business notifications.

    Trigger
    New subscriber in Brevo
    Action
    Send message in WhatsApp Business

What syncs between Brevo (formerly Sendinblue) and WhatsApp Business

When an event occurs in Brevo (formerly Sendinblue), the relevant data is automatically sent to WhatsApp Business. Arahi maps the fields between both apps so the data arrives in the right format — no manual formatting or exports required.

From Brevo (formerly Sendinblue)

  • Campaign data
  • Subscriber lists
  • Email opens / clicks
  • Audience segments
  • Tags

To WhatsApp Business

  • Messages
  • Channel posts
  • Mentions
  • Thread replies
  • File attachments

How to connect Brevo (formerly Sendinblue) to WhatsApp Business

What you'll need

  • An active Brevo (formerly Sendinblue) account
  • An active WhatsApp Business account with permission to install apps
  • A free Arahi AI account (sign up takes 30 seconds)
  1. Create your Arahi AI account

    Sign up at app.arahi.ai — it takes 30 seconds and starts a 7-day free trial.

  2. Authenticate Brevo (formerly Sendinblue)

    Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.

  3. Authenticate WhatsApp Business

    Grant Arahi permission to read and post messages in your selected channels. You control which channels the integration can access.

  4. Choose your trigger

    Select the event that starts your workflow. Popular triggers include: new subscriber in brevo or new message received in whatsapp business.

  5. Configure the action

    Define what happens when the trigger fires — for example, send message in whatsapp business. Map the data fields between Brevo (formerly Sendinblue) and WhatsApp Business.

  6. Test and activate

    Run a test to confirm data flows correctly between Brevo (formerly Sendinblue) and WhatsApp Business, then toggle the workflow on. It runs 24/7 with automatic retries and error monitoring.

Why connect Brevo (formerly Sendinblue) and WhatsApp Business?

Marketing campaigns generate time-sensitive data — opens, clicks, new leads. When that data reaches WhatsApp Business in real-time, your team can act before the moment passes.

  • Alert your WhatsApp Business channels the moment a Brevo (formerly Sendinblue) campaign hits a milestone
  • Push Brevo (formerly Sendinblue) lead notifications to WhatsApp Business so your team can follow up in real-time
  • Track Brevo (formerly Sendinblue) email opens and clicks without leaving WhatsApp Business
  • Coordinate campaign launches across teams with automated WhatsApp Business updates

Tips for your Brevo (formerly Sendinblue) + WhatsApp Business integration

  • Sync subscriber tags to keep segmentation consistent across tools
  • Use channel-specific triggers to avoid notification overload
  • Trigger workflows from campaign events like opens or clicks for timely follow-up
  • Filter by keywords or senders to only sync messages that matter

Who uses the Brevo (formerly Sendinblue) + WhatsApp Business integration?

  • Marketing managers running campaigns who rely on WhatsApp Business for communication
  • Remote teams who need real-time data from Brevo (formerly Sendinblue)
  • Growth teams and remote teams collaborating across tools

Frequently asked questions

How do I connect Brevo (formerly Sendinblue) to WhatsApp Business?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both Brevo (formerly Sendinblue) and WhatsApp Business via OAuth. Choose a workflow template — like syncing marketing events to communication actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between Brevo (formerly Sendinblue) and WhatsApp Business?
Common workflows include: post Brevo (formerly Sendinblue) campaign results to WhatsApp Business channels, alert WhatsApp Business when Brevo (formerly Sendinblue) leads hit scoring thresholds, share Brevo (formerly Sendinblue) A/B test winners in WhatsApp Business, and notify WhatsApp Business when Brevo (formerly Sendinblue) email sequences complete. Each can be customized with filters and conditions.
Is the Brevo (formerly Sendinblue) and WhatsApp Business integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your Brevo (formerly Sendinblue)-to-WhatsApp Business workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.
Is my Brevo (formerly Sendinblue) data secure when connected to WhatsApp Business?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your Brevo (formerly Sendinblue) or WhatsApp Business passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your marketing data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between Brevo (formerly Sendinblue) and WhatsApp Business?
Yes. You can set up workflows that trigger from either Brevo (formerly Sendinblue) or WhatsApp Business. For example, create a workflow where Brevo (formerly Sendinblue) events update WhatsApp Business, and a separate one where WhatsApp Business changes sync back to Brevo (formerly Sendinblue). Each direction is configured independently so you have full control.
Do I need technical skills to connect Brevo (formerly Sendinblue) and WhatsApp Business?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use Brevo (formerly Sendinblue) and WhatsApp Business, you can set up the integration. Most users are running their first workflow within 10 minutes.