MSG91 Integration
Connect MSG91 to Arahi's no-code AI agents and automate workflows in minutes.
About the MSG91 integration
Communication APIs for SMS, Voice, Video and Authentication With Arahi AI, you can connect MSG91 to Bird, Bot for Slack, ClickSend SMS and 1,500+ other apps using AI-powered workflows. No coding required — set up triggers, actions, and intelligent automation in minutes.
- Category
- Communication
- Authentication
- keys
MSG91 automation use cases
- Message → CRM activity log
- Log threaded conversations from MSG91 into the matching CRM contact or account record.
- Channel summary digest
- Summarize busy MSG91 channels at end of day into a digest so nobody has to scroll up.
- Escalation routing
- Auto-route messages containing billing, bug, or churn keywords from MSG91 to the right team.
- New-hire onboarding drip
- Drip onboarding tasks into MSG91 DMs over a new hire's first two weeks — no manual prodding.
MSG91 workflow examples
- Send SMS OTP via Send SMS on Auth0 signup
Auth0 signup events call Send SMS in MSG91 with an OTP template to the new user's phone, completing verification before the first login.
Auth0 signup submitted then Send SMS OTP delivered via MSG91.
- Capture Create User Events from Shopify
Shopify order events fire Create User Events in MSG91 with purchase data, powering post-purchase SMS journeys keyed off real behavior.
Shopify order placed then Create User Events runs in MSG91.
- Log Get Failed Events into Google Sheets
A daily schedule runs Get Failed Events in MSG91 and appends the list into a Google Sheets delivery audit, surfacing carrier issues fast.
Daily cron fires then Get Failed Events logged to Google Sheets.
MSG91 actions
- Create User Events
- Tool to create user events in msg91 segmento. use when you need to record user actions and behaviors.
- Get Event Types
- Tool to retrieve all available event types in segmento. use when you need to list recorded event types after authenticating.
- Get Failed Events
- Tool to retrieve failed segmento events. use when needing to inspect validation failures for a campaign after execution.
- List Campaigns
- Tool to list all campaigns in segmento. use when you need to retrieve campaigns with pagination support.
- Send SMS
- Tool to send sms messages. use when you need to dispatch one or multiple messages after gathering user details.