Connect HubSpot to Mautic

Automate workflows between HubSpot and Mautic. No coding required.

What you can automate between HubSpot and Mautic

  • Add subscriber when new contact created

    Add someone to your mailing list automatically when a new contact is added to your crm.

    Trigger
    New contact created in HubSpot
    Action
    Add subscriber in Mautic

  • Create contact when new subscriber

    Add a new contact to your CRM automatically when someone joins your mailing list.

    Trigger
    New subscriber in Mautic
    Action
    Create contact in HubSpot

  • Sync HubSpot changes to Mautic

    Keep Mautic updated when a new deal or opportunity is created.

    Trigger
    New deal created in HubSpot
    Action
    Update subscriber in Mautic

What syncs between HubSpot and Mautic

Contact and deal data from HubSpot syncs to Mautic for targeted campaigns. Segment by deal stage, contact type, or custom fields.

From HubSpot

  • Contacts
  • Deals / opportunities
  • Pipeline stages
  • Notes
  • Custom fields

To Mautic

  • Campaign data
  • Subscriber lists
  • Email opens / clicks
  • Audience segments
  • Tags

How to connect HubSpot to Mautic

What you'll need

  • An active HubSpot account with API access enabled
  • An active Mautic account
  • A free Arahi AI account (sign up takes 30 seconds)
  • Admin or API access in HubSpot to authorize the connection

  1. Create your Arahi AI account

    Sign up at app.arahi.ai — it takes 30 seconds and starts a 7-day free trial.

  2. Authenticate HubSpot

    Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.

  3. Authenticate Mautic

    Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.

  4. Choose your trigger

    Select the event that starts your workflow. Popular triggers include: new contact created in hubspot or new subscriber in mautic.

  5. Configure the action

    Define what happens when the trigger fires — for example, add subscriber in mautic. Map the data fields between HubSpot and Mautic.

  6. Test and activate

    Run a test to confirm data flows correctly between HubSpot and Mautic, then toggle the workflow on. It runs 24/7 with automatic retries and error monitoring.

Why connect HubSpot and Mautic?

Sales and marketing alignment starts with shared data. When HubSpot contacts and deal stages sync to Mautic automatically, campaigns target the right people at the right time.

  • Sync HubSpot contacts to Mautic lists so campaigns always target the right people
  • Trigger Mautic nurture sequences when HubSpot deals stall or enter a new stage
  • Enrich HubSpot records with Mautic engagement data like opens and clicks
  • Align sales and marketing by keeping HubSpot and Mautic data in sync

Tips for your HubSpot + Mautic integration

  • Map your custom fields during setup so data lands in the right place
  • Sync subscriber tags to keep segmentation consistent across tools
  • Use deal stage changes as triggers for the most impactful automations
  • Trigger workflows from campaign events like opens or clicks for timely follow-up

Who uses the HubSpot + Mautic integration?

  • Sales reps tracking deal progress who rely on Mautic for marketing
  • Growth teams who need real-time data from HubSpot
  • Sales teams and growth teams collaborating across tools

Frequently asked questions

How do I connect HubSpot to Mautic?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both HubSpot and Mautic via OAuth. Choose a workflow template — like syncing crm events to marketing actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between HubSpot and Mautic?
Common workflows include: sync HubSpot contacts to Mautic email lists, trigger Mautic nurture sequences on HubSpot deal stage changes, update HubSpot lead scores from Mautic engagement data, and segment Mautic audiences by HubSpot deal properties.
Is the HubSpot and Mautic integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your HubSpot-to-Mautic workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.
Is my HubSpot data secure when connected to Mautic?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your HubSpot or Mautic passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your crm data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between HubSpot and Mautic?
Yes. You can set up workflows that trigger from either HubSpot or Mautic. For example, create a workflow where HubSpot events update Mautic, and a separate one where Mautic changes sync back to HubSpot. Each direction is configured independently so you have full control.
Do I need technical skills to connect HubSpot and Mautic?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use HubSpot and Mautic, you can set up the integration. Most users are running their first workflow within 10 minutes.

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